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What is the point of collecting data if you cannot utilize it for your business’ growth? Some businesses spend years to understand their customers, while you can find the answers to all your questions in the data. Data may be customers’ chats, complaints, and sales numbers for you, but it also includes your customers’ behavior, traditions, values, likes & dislikes, and holds the key to defining your future business goals. If you examine the data carefully, it could be the perfect tool to define your customers’ expectations.