An eCommerce marketplace is an opportunity for small and medium scale businesses like no other. For the first time in history, sellers can reach out to millions of potential customers at once right from the start. They only require minimal investment compared to the entire setup that is required for traditional selling, such as getting an own store, experiencing low ROI for marketing on the limited scale possible, etc. It is little wonder that e-retail sales exceed 4.2 Trillion USD in 2020.
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